Hello, my name’s Paul and I’m a petrolhead. There, I said it. When it comes to cars I’ve never really grown up – I’m basically a 12-year old with a driving licence.

In my role as Creative & UX Director at Learning Technologies Group & LEO I often conduct first-hand research to get under the skin of a client’s business. This helps to develop key insights into their brand and how they operate. Also, finding out how their staff and customers think and feel can help us develop programmes that really resonate with them at an emotional level – and in many cases change their behaviour. With this in mind it will come as no surprise that, as both a designer and self-confessed car-nut, I particularly enjoy having clients in the automotive sector – here’s a blog post about the day I went to visit the Land Rover Experience – strictly for business, you understand…

Recent Posts / View All Posts